Correlate DigitalLook book
Prepared forMatriarch
matriarch

Look Book.

A design reference for Matriarch - mock-ups, style guides and ideas in one place. Browse, pick, and tell us what to develop next.

View a style
How to give feedback
01 · The shift
From "5 portals, 3 contractors, 0 accountability" to what Matriarch does about it.
02 · One system
Same grid on every ad: eyebrow → headline → proof → logo and CTA. Navy and gold, Poppins throughout.
03 · Proof, not claims
Each ad shows one thing the platform does - a live figure, an alert, a dashboard - so the copy never has to over-promise.
04 · Format
1080 × 1080 feed placement. Story and landscape crops follow once a direction is chosen.
PORTFOLIO VISIBILITY
Matriarch

Every margin,
seen. Every dollar,
kept.

Matriarch tracks returns across every site, live - so nothing leaks between reports.

+11.4%margin recovered · Q2
See it live
01Live figure

Every margin, seen.

A recovered-margin figure and trend line stand in for the claim. Feels like a financial product; speaks directly to the CFO.

Data-ledCFO audience
REAL-TIME PERFORMANCE

Know at 9:14.
Not Friday.

SITE 04 · SOLAR09:14
Output down 18% vs. forecast. Inverter B flagged - contractor notified.

Matriarch watches every asset and tells you the moment it drifts.

MatriarchBook a demo
02Real-time alert

Know at 9:14. Not Friday.

A real notification replaces the weekly report. The most operational of the six - shows the product working in the moment.

OperationalUrgency
Direction 3 - Giant numeral
03Giant numeral

One platform.

The old "5 / 3 / 0" line is struck through; a single full-frame "1" carries the answer. Boldest typographic read of the set.

TypographicBefore / after
Direction 4 - Gold ground
04Gold ground

One source of truth.

Palette flipped so the ad stops the scroll in a dark-heavy feed. Same system, highest contrast against surrounding content.

Stand-outPalette flip
Direction 5 - Product split
05Product split

On one screen.

A dashboard fragment does the persuading. Best fit if the goal is demo bookings from people who want to see the product first.

Product-ledDemo intent
Direction 6 - Brand-forward
06Brand-forward

Right now.

The mark becomes the hero and copy drops to one line. Quietest of the set; builds brand recognition rather than driving a click.

BrandAwareness
Matriarch

Everything your energy is doing. Right now.

The portfolio platform for energy operators.Book a demo
06bBrand-forward · animated

Right now. In motion.

Same layout as 06. The three chevrons drop in from above, one after another, and settle into place - a 2-second opener for feed video or HTML5 placements.

MotionVideo / HTML5
How to give feedback

Pick a direction. We'll build the set.

This will be our rolling reference guide for as long as we are friends.

matriarch@correlatedigital.com
  1. 01We'll keep styles here you like and toss out ones you don't.
  2. 02Honest feedback is the best feedback.
  3. 03Have fun with it.